Sales strategy & retail price architecture
Positioning, price architecture, retail margins and terms — tailored to specialist retail, wholesale and chains.
/01DACHB2B
/02Specialist retail · ChainsB2B
/03Key accountB2B
06 / 07B2B sales · Brick-and-mortar retail
Your product on the shelf.
Our experienced sales managers bring your product into brick-and-mortar retail across the DACH region — from specialist dealers to major retail chains in Germany, Austria and Switzerland.
06B2B ExperienceCTG Trading GmbH
Getting into brick-and-mortar retail takes contacts, experience and persistence. Our sales managers know the buyers in specialist and wholesale trade across the DACH region and bring your product to where customers pick it up and buy it.
01Scope of services06
What we take care of.
DACHSpecialist retail · ChainsKey account
Listing meetings with specialist & wholesale buyers
We present your product to buyers, hold listing meetings and negotiate terms in Germany, Austria and Switzerland.
Key account management for DACH retail chains
Personal support for your retail partners — from annual reviews to promotion planning and reorders.
POS material, displays & sales training
Displays, POS material and training for sales staff — so your product stands out on the shelf.
B2B deliveries, pallet shipping & EDI integration
Pallet shipping, store deliveries with our own fleet and EDI integration — straight from our Hanover warehouse.
Distributor & dealer network
Access to our network of distributors, wholesalers and specialist dealers in the DACH region.
02Process04
Four steps to results.
Step 01
Strategy
Define target channels, positioning and terms.
Step 02
Acquisition
Approach buyers and present products.
Step 03
Listing
Negotiate terms and deliver first orders.
Step 04
Account care
Grow sell-through and support partners long term.
03FAQ03
01Which retail channels do you reach?
Specialist retail, wholesale, distributors and retail chains in Germany, Austria and Switzerland — depending on product and target group.
02Who looks after the retail partners?
Dedicated sales managers from our team handle outreach, negotiation and ongoing support of your retail partners.
03How is retail supplied?
Directly from our Hanover warehouse — by pallet or store delivery, with our own fleet on request and with EDI integration.
Next service · 07 / 07
// Let's talk
Ready to hand over your supply chain?
Send us your enquiry with product, volume and target market — we will get back to you within 24 hours with a non-binding quote.